according to the latest data published by Johnson Matthey (JohnsonMatthey) and the average market price of platinum in 2006 -1140 dollars / ounce , the 2006 global jewelry sales with new platinum is expected to be as high as $ 1.98 billion . Compared with five years ago , the global jewelry with new platinum sales , a substantial growth of 45% .
ounces , the amount of new platinum jewelry is expected in 2006 to 11.45 percent lower than last year , which is far below the average growth rate of 27% of the price of platinum . In addition, the growth of the old gold recovery corresponding supporting jewelry with new platinum dosage reduced . According to the Platinum Guild International estimates that in China and Japan in 2006 , worth about $ 350 million in old gold is recycled again for new jewelery-making . This fully reflects the jewelry manufacturers as well as consumers ' strong demand for this precious metal platinum and love .
South African platinum miner fully aware of the jewelry market demand and value the importance of creating the platinum industry , has recently agreed to a substantial increase in the budget of the Platinum Guild International 2007 marketing plan , and will be further developed Chinese market and launched a new promotion project in Japan , but will also increase efforts to promote the platinum Guild International projects in other global markets .
news release : Platinum Guild International . Platinum Guild International as the world's platinum jewelry marketing organization , with offices in major global platinum market , and provides information about platinum jewelry , support and education services .